MY FILM POSTER

FINISHED FILM POSTER

CONSTRUCTION: Film poster progress and QR code

I have recently been spending a lot of time creating my film poster. It still isn't quite finished, but the more editing I do of it, the more I learn what successful film posters qualities I need to include. Below, I have inserted an image of me working on my poster in todays lesson and my progress so far. 

One important quality I have discovered is a QR code; a machine-readable code consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone. QR codes allow consumers/audiences to be able to scan their iPhone or smart phone camera on top of the personalised QR code quickly, efficiently and easily using the app that is either downloadable or permanently on their phone. 

I found this clever idea on the "Insidious" poster when I was researching various film posters. Though "Insidious" is of horror genre, I still fill this feature is relevant for my genre too, and through all my previous research of film posters realised that using a QR code is modern and a new idea for the film industry. Having this easily accessible convention on my poster will attract and address not only my target audience but a wide, variety of people who may not be able to access my films social media platforms. 

Once I have finished making my short film (final product), I will link the final film to my QR code that I will personally customise. I have also decided to create another QR code linking teasers on my social media posts, to a trailer I have created. HERE is the link to my trailer. This will help create a buzz prior to the release of my film, and also attract apprehensive audience members. 

I have also seen this method being used in other Hollywood films, promoting the trailer through use of the QR code to help create attention to the actual release of the film. I have linked an example below where it reads "SCAN QR CODE TO SEE MOVIE TRAILER".

Finally, while editing my poster I have had to leave space for my QR code. When doing this I was interested to whether there was normally a given, routined space. I was really intrigued and interested that in the "Iron Man" poster the QR code was part of the main photography and interlinked within the main design. I found that this was very clever and eye-catching.

CONSTRUCTION: Title Fonts

Today, my partner and I were deciding another very important stage of the construction of our poster. We had already planned the layout, picture and other factors of the poster itself, we just needed to finalise our decision on font. We had to decide out of 3 various designs, and decided the best way to do this was asking the market audience to vote for there favourite.

12 votes

6 votes





4 votes



The votes gave us a clear indication of what was best for our poster. We will now continue editing our poster now that we have this.

PLANNING: Film poster tagline

Today, I decided what the tagline of my film poster would be. After much research of other film posters, I realised just how important it was for the advertisement of the film. Taglines (often called slogans) are catchy, enticing short phrases used by marketers and film studios to advertise and sell a movie, and to sum up the plot, tone or themes of a film. Many films have multiple tag lines, though short films usually only have one. 

I began by looking at previous successful tag lines of films of the Filmsite website. 

Often the tagline is original and witty, and entice you to watch the film itself, after giving you a brief summary of whats to come. When it came to deciding my tagline, I wanted it to relate to the title, ideally underpinning the main work "dreaming".

I have finally decided that my tagline will be-

"Today is a perfect day to start living your dream"

I believe this is catchy, original and relates with the overall narrative of the film and title.

PLANNING:Further film poster research

When I was analysing similar genre and market audience film posters, I was inspired particularly by the "Angus, thongs and perfect snogging" design. I started looking at other media posters that have this same style.

I discovered Natalie Rudd's book which opens on Peter Blake (2003 Tate Publishing) with an acknowledgement of how "many people know his famous design for the cover of The Beatles' Sgt Peppers Lonely Hearts Club". This was a very famous and renowned cover, leading me to further wondering how I can add this effect on my own poster.

I have collaged both poster/covers together to get a closer look to see similarities that work in which I can carry forward. The variety of colour in both makes it eye-catching and underpins a young, relaxed vibe, which would perfectly complement the audience of my short film. Another feature that I believe works well in both is the use of more than one face/character. I think this is a very hard to make work effectively as often it can look crowded and distract from the main messages of the poster itself. Because of this, I will have to try different concepts of integrating other characters into my poster, and be accepting if this doesn't look as good.

After further film poster research today, I will continue trying various softwares to demonstrate my influence of both these posters in my short films.

PLANNING: In Design
Recently, I have been introduced to a software called "In Design", in order to create my movie poster. In the lesson, I was taught the basics, and hope to learn more and more as I create different innovative designs.

 In the small amount of time I had in the lesson to experiment with the software, I started to try varying effects using the actual photo I want to use on the movie poster itself. Through previous research which can be found elsewhere on the blog, I have planned how I want the final poster too look. I experimented with different cartoon effects on the picture, and also cut around the image itself, deleting the unwanted background.






I also experimented with different ways to display the fonts, and found that "In Design" allows you many more options than Photoshop regarding displaying of fonts. I discovered the "type on a path", which was really effective in the way in which it was displayed, I hope to use this in my final poster, as it displays the varying skills I've learnt using a completely new software.

PLANNING: Photoshop

After researching all of the film posters and taking the still shots of the photo I desired, I went straight to work familiarising myself with a software I haven't used much before, Photoshop. I tried my best to make sure the bright and young feel of the poster was executed well, and experimented using different colours and backgrounds, and images which I felt related to the age and personality of not only the character but also the desired audience. I found pros and cons of photoshop, and though I do hope to use it in my final film poster, I will also research and experiment using a different software.

PROS: Easy to import images, easy to change background, easy to move the image, easy to revert back mistakes.

CONS: Hard to erase the background successfully, hard to write with different fonts.

CONSTRUCTION:Film poster basics

After researching film poster with a similar style to how I wished, I then started to take stills of the main character, Daisy. I took varying pictures in order to give myself as many options as possible, such as close- ups, full body and half the face. As the poster from the film "Angus, Thongs and Perfect Snogging", inspired me the most, similarly I wanted too in my own way, created a poster where the character was thinking.

This is my final chosen image, and I hope to see how I can create the best possible poster through this still as it gives me vase potential. I will create many drafts on different softwares, and I hope by the final replica, it clearly shows how my research has led up to this.

Another film poster basic, the information found on professional film posters. I made sure to include:
- director
- producer
- executive producer
- writer
- editor
- production company
- actors
- customer designer

My partner and I, thought it was important to have the same information, even though stylistically we are doing the poster separately. 

The final information-

Unauthorised Pictures presents a Pucker Up ProductionEliza Tracey “ Dreaming Daisy” Ellen Scott Gabriel Barling Costume Design Mary Latate Music by Jessica Hanaford Editor Eliza Tracey Production designer Ellen Scott   Director of Photography Claire Smith Directed by Eliza Scott.
July 17^th

www. DreamingDaisy/Puckerup.com

Sound Track Original Album On iTunes

RESEARCH: Project Makeover (SORT FILM) poster analysis
Here is my work and analysis of the poster:

RESEARCH: Angus, thongs and perfect snogging analysis of poster

Here is my work and analysis of the poster:

From researching this film poster, I have taken many key factors that I would like to use when I do my final edit. The varying colours and enlarging of important fonts is what I found most successful and feel that overall this is engaging for the young teen audience.

RESEARCH:LOL analysis of poster

Here is my work and analysis of the poster:

RESEARCH: Mean Girls analysis of poster
Here is my work and analysis of the poster: